Hi, I'm Fi
A proud Kiwi girl raised on a dairy farm in New Zealand, a mum to two incredible teenagers, foster mum and happily married to one very lucky Englishman for the past 25 years.
Fashion has been part of my story for as long as I can remember. While other kids were playing in paddocks, I was obsessing over fabrics, colours, and changing outfits five times a day. At 17, I packed up and moved to the big smoke, Auckland, where I worked in a fabric store to put myself through art school. Surrounded by fabrics, colour and creativity every day, my love of fashion only grew stronger. From there, I went on to study at the Fashion Academy, turning a lifelong passion into the career I've been lucky enough to enjoy ever since.
After meeting my now hubby, I headed off to London. During this time, I worked across a variety of roles in the fashion industry, including retail, visual merchandising, personal shopping, and styling. Living and working in one of the world's biggest fashion capitals for six years gave me endless inspiration and helped shape the stylist I am today. I've worked with everything from everyday brands to designer and high-street labels, giving me a deep understanding of style, fit, trends, and most importantly, how the right outfit can completely change the way someone feels.
Great style isn't about following every trend or having a wardrobe bursting at the seams.
With more than 15 years as a personal stylist and a lifetime spent immersed in fashion and retail, I've learnt that great style isn't about following every trend or having a wardrobe bursting at the seams. Instead, it's about discovering what works for you, your body, your lifestyle, your personality, and the stage of life you're in right now.
For the past 12 years, I have co-owned and run a highly successful image styling business alongside a great friend here in Perth, helping thousands of people feel confident, stylish, and excited about getting dressed again.
My styling approach is fun, honest, practical, and completely judgement-free. Whether you're navigating a new chapter, rebuilding confidence, refreshing your wardrobe, elevating your professional image, or simply wanting to put the joy back into getting dressed, I'm here to help make it easy.
Nothing makes me happier than seeing someone light up when they realise just how amazing they already are. Because when you feel great in what you're wearing, you stand taller, smile bigger, and show up with confidence in every part of your life.
At Styled by Fi, my goal is simple: to help you discover a style that feels authentically you, build confidence in your wardrobe choices, and make getting dressed something you genuinely look forward to every day. Because confidence isn't just about what you wear, it's about how you feel when you wear it.
I can't wait to work with you.
A word from a long-time client
Fiona has been my stylist for over 10 years. She came into my life after the birth of my first daughter at a time when I really needed someone to help me feel like myself again, and she delivered in every way. Over the years she's helped me rebuild my confidence and has been by my side through two businesses, styling me for branding shoots and events where showing up well truly mattered. She has an incredible ability to understand not just what you wear, but who you are and who you're becoming. I couldn't recommend her more highly.
Styling by Fi • Photography by The Salon Photographer